Upscale by Choice

Flexible. Collaborative. Reliable. Innovative.

Franchising with Choice Hotels means joining an industry leader in hospitality. With over 80 years of experience, Choice equips franchisees with extensive management and reservation tools, educational opportunities, an ecosystem of rewards members and ongoing support to help ensure their continuous success.

Upscale Backed by Choice Hotels

Open the door to new development opportunities with Upscale by Choice. Anchored in unwavering quality and unprecedented flexibility, Upscale by Choice collaborates with owners and developers, offering any and all resources to realize their vision.

Radisson Blu Aqua Chicago Chicago, IL

Lyric Hotel West End Cleveland, MS

Radisson Hotel Salt Lake City Downtown Salt Lake City, UT

Cambria Hotel Burbank Burbank, CA

Radisson Plaza Hotel At Kalamazoo Center Kalamazoo, MI

Hotel Casa Don Luis by Faranda Boutique Cartagena, CO

Explore Choice Hotels Upscale Brands

Learn more about Choice Hotels’ distinguished upscale brands 

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Visionary Thinking in Upscale Hospitality

Upscale by Choice elevates the benchmark for quality and flexibility in the hotel industry, ensuring each environment is crafted with precision. Join us in pioneering a market where visionary thinking and innovative solutions create extraordinary opportunities for growth and success.

Ready to Learn More About

Upscale by Choice?

Want to know which upscale brand is right for your next hotel development project? Reach out to our experts to get started. 