Upscale by Choice

Flexible. Collaborative. Reliable. Innovative.

Franchising with Choice Hotels means joining an industry leader in hospitality. With over 80 years of experience, Choice equips franchisees with extensive management and reservation tools, educational opportunities, an ecosystem of rewards members and ongoing support to help ensure their continuous success.

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Explore Choice Hotels Upscale Brands

Learn more about Choice Hotels’ distinguished upscale brands 

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