Upscale by Choice
Flexible. Collaborative. Reliable. Innovative.
Franchising with Choice Hotels means joining an industry leader in hospitality. With over 80 years of experience, Choice equips franchisees with extensive management and reservation tools, educational opportunities, an ecosystem of rewards members and ongoing support to help ensure their continuous success.
Contact UsUpscale Backed by Choice Hotels
Open the door to new development opportunities with Upscale by Choice. Anchored in unwavering quality and unprecedented flexibility, Upscale by Choice collaborates with owners and developers, offering any and all resources to realize their vision.
Explore Choice Hotels Upscale Brands
Learn more about Choice Hotels’ distinguished upscale brands